“Going All In”: Outfit7 Discusses its Bold Roadmap for the “My Talking Tom” Series

Outfit7, the studio behind the global phenomenon My Talking Tom Friends, is in the midst of a transformative year. The company has declared 2025 as its “boldest year yet,” with an ambitious roadmap that includes three new game launches and a major evolution of the entire brand. At the forefront of this new era are COO Jernej Česen and Senior VP of Product Development Ante Odić, who have been at the center of the strategic shift that aims to solidify the franchise’s legacy and attract a new generation of players.

Česen has been vocal about the company’s direction, stating that while the rest of the industry is “talking about challenges,” Outfit7 is “going our own way.” The company’s strategy is not about playing it safe but about expanding its universe, evolving its brand, and delivering fresh, high-quality experiences that appeal to everyone. This is a significant move for a studio that built its empire on virtual pet games and endless runners.

Three New Games, A Single Vision

The roadmap for 2025 is built around three major releases, each with a specific goal in mind.

• My Talking Tom Friends 2: This sequel to one of the company’s most successful titles is the first to showcase the brand’s new visual identity, featuring refreshed character designs and new content. The game is a direct evolution of the original, with a new neighborhood to explore, new activities, and the addition of real voices for the characters, making the experience more interactive and personal. The game, which launched in July, has already seen immense success, with millions of downloads and a top spot in the app store charts.
• Talking Tom & Friends: World: This new title, set to arrive this August, marks a major milestone for Outfit7. It is the brand’s first-ever mobile game built specifically for kids. It features an open-ended, ad-free sandbox experience and is the first title in the franchise to be built around an in-app purchase model. This is a strategic move to enter the highly lucrative and competitive kids’ market, and it shows the company’s commitment to creating safe, fun, and meaningful gameplay for a younger audience.
• Reimagining the Original “Talking Tom”: Coming later this year, Outfit7 plans to fully reimagine the original Talking Tom virtual pet game. This is a nostalgic return to the classic that started it all, with enhanced features and an all-new look for Tom. It’s a way for the company to honor its legacy while bringing the game up to modern standards.

Brand Evolution and Future Ambitions

Odić emphasized that this is not just a visual refresh but a “comprehensive transformation.” The evolution includes new character designs, updated visuals, refined voices, and deeper storytelling, all of which will be implemented across all new titles and content. “We’ve expanded our universe to make sure it stays a place where characters grow, stories matter, and players feel seen,” he said. The company’s strategic push is also a way to make sure the brand remains relevant for years to come, with a focus on creativity, self-expression, and a cohesive brand identity that can be shared across generations.

With a staggering 25 billion downloads in 15 years, the Talking Tom franchise is a mobile gaming behemoth. This bold new roadmap, which focuses on both brand evolution and strategic expansion, shows that Outfit7 is not content to rest on its laurels. The company is leaning all the way in, and for fans of the franchise, the future has never looked more exciting.