Bluey’s Grand Finale: “Fruit Ninja Classic+” Extends Crossover with New Garden Event

The highly popular collaboration between Halfbrick Studios’ Fruit Ninja Classic+ and the beloved children’s show Bluey is extending its stay, much to the delight of fans. Originally slated to conclude in mid-August, the crossover has been extended to September 19, 2025, by popular demand. This extension brings with it two brand-new events, including the Garden Event, which is currently live. This ongoing content strategy is a key component of the game’s business model as an Apple Arcade exclusive. By continuously providing fresh, high-quality content, Fruit Ninja Classic+ is able to maintain a high level of player engagement and provide a strong incentive for Apple Arcade subscribers to keep their subscriptions active.

The success of the Bluey collaboration is a powerful testament to the value of a strong IP in the mobile gaming space. The crossover, which has been featured in over 165 countries and has consistently ranked in the top 5 in major markets, is a clear driver of new players to the game. By continuing to roll out new, themed events, the developers are not only rewarding their loyal player base but also positioning the game to attract a new wave of players who may have heard about the event but have yet to jump in. This strategic marketing move is a powerful way to boost key metrics like DAU (Daily Active Users) and ensure a high LTV (Lifetime Value) from dedicated players.

A New Way to Slice: The Garden Event

The Garden Event is a delightful addition that perfectly captures the playful spirit of the Bluey series. The event centers around the Agapanthus Wand, a new in-game blade with a unique power that encourages a new way to play. Unlike the usual fast-paced, fruit-slicing action, the Agapanthus Wand challenges players to “whirl through fruit slowly to earn points.” This new mechanic is a clever way to add variety to the core gameplay loop, forcing players to adapt their muscle memory and strategy. It’s a testament to the developers’ creativity and their ability to keep a game that is over a decade old feeling fresh and exciting.

Players who participate in the event have the opportunity to earn a variety of new, exclusive rewards. Completing the challenges in the Garden Event will unlock the Agapanthus Wand and a new Dojo based on Bluey’s Backyard. The collaboration also offers a new “Magic Wand” and “Bluey’s Garden Fence Dojo” as a login bonus for simply updating the game. These free rewards are a strong incentive for players to return to the game and experience the new content, a classic tactic in the mobile gaming industry to boost player retention.

• Unique Gameplay: The Agapanthus Wand introduces a new, slow-paced slicing mechanic that challenges players to adapt their playstyle.
• New Rewards: Players can earn exclusive rewards, including a new wand and a new Dojo, by participating in the event.
• Login Bonuses: The game rewards players with free, exclusive items just for logging in and updating the game.

The Final Chapter: The Crocodile Event and Beyond

The Garden Event is the fifth of six planned events in the Bluey collaboration. The final event, the Crocodile Event, is set to launch at the end of August and will run until the end of the collaboration on September 19. This final event promises to bring a new blade and a new Dojo based on Bluey’s Playroom, providing a fitting conclusion to a highly successful partnership. While the collaboration is slated to end, the success of the event is a strong indicator that similar collaborations with other IPs could be a part of Fruit Ninja Classic+’s future. The game’s one-time purchase model through Apple Arcade provides a clean slate for developers to experiment with new content without the pressure of microtransactions, and this collaboration is a perfect example of that freedom.

In conclusion, the extension of the Bluey collaboration is a win for both the developers and the players. It’s a testament to the power of a strong IP and a well-executed content strategy. By providing a fresh new way to play and a variety of exclusive rewards, the Garden Event ensures that the game’s final weeks of the collaboration will be as exciting as its first. For fans of both Fruit Ninja Classic+ and Bluey, there has never been a better time to slice your way through a fun and wholesome adventure.